Whole grains inside

Our breakfast cereals are made with whole grain. Whole grain is an important part of a balanced diet. So whether you are young or old, we have a breakfast cereal to suit your lifestyle and give you a good start to the day. More on whole grain...

Why eat breakfast

When you wake up in the morning, it's likely that you haven't eaten for up to 12 hours. So the first meal of the day is crucial, because it helps provide the body and brain with energy and nutrients after a night's sleep.